How We Protect Your Privacy

The World Wide Fund for Nature the Netherlands (hereafter: WWF-NL) processes personal data and uses cookies. In this privacy statement we inform you about the purposes for which personal data is processed, how you can exercise your privacy rights and other information that may be of interest to you. This privacy statement applies to the information which is obtained and processed by WWF-NL on the website only.

When do we collect your data?

We collect data every time you interact with us. The type of data we collect depends on why you are providing it.

  • We collect information when you provide us your data via the contact form on the website or when you send us an e-mail.
  • When you visit our website, we collect information via tools such as cookies.

Why do we use your data?

We use personal data for a number of different reasons, such as:

  • To carry out the relationship you enter into with us and to personally respond to your questions or comments that you have left via the contact form or e-mail
  • The functioning of the website
  • Monitoring the performance of the website
  • Improving and optimizing the website and service

How do we collect your personal data?

We use different methods to collect data from and about you including through:

  • Direct interaction: we get information directly from you, for example when you fill in the contact form or e-mail us.
  • Automated technologies or interactions: when you visit our website, we collect data via cookies. This data helps us to better understand how to provide you information about our mission and to communicate more effectively. If you do not want to accept cookies, you can set your browser to refuse cookies.

Which data do we process?

The information we collect from the above interactions include:

  • Your name, e-mail address, any information you enter yourself as the content of a message or e-mail
  • Details of your visit to our website, including technical information such as (anonymized) IP address, location data, data about your activities on our website, internet browser and device type

Our Legal Basis for Processing Data

All of our use of personal data is in accordance with the applicable General Data Protection Regulation (GDPR). The law requires us to only process data where we have a valid legal basis for doing so. We process data when it is necessary for your and our legitimate interests and it is fundamentally legal. Our legitimate interests include running our organization and understanding our supporters.

Who do we provide your data to?

We do not provide your data to third parties for commercial purposes. In case necessary and in order to provide our service, we may provide your personal data to suppliers (either inside or outside the European Economic Area) who support us in our business process and with whom we have concluded a data processing agreement. We only do this if there is an appropriate level of protection for the processing of personal data.

For how long do we keep your data?

We will only keep your personal information for as long as is necessary for the purpose for which it is collected. When it concerns the data that you have provided via the contact form or e-mail, we will use this to properly handle your request or question, until we think you are happy with our response.

What are your rights?

Under the GDPR you have various rights over your personal data. You have the right to:

  • Access your personal data

You have the right to request access to your personal data.

  • Right to rectification

You have the right to correct or supplement the personal data that we process about you if it is incorrect or incomplete.

  • Right to withdraw your consent

You can always easily withdraw your consent.

  • Right to object

You can object to the processing of your personal data.

  • Right to erasure

You can request that we delete your personal data.

  • Right to data portability

If it is technically possible, you have the right to have the personal data that we process about you transferred to a third party.

  • Right to restriction of processing

In some cases, you can request to restrict the processing of your personal data (temporarily or otherwise), which means that we process less data about you.

If you want to submit a request, clearly indicate that it concerns a request on the basis of the GDPR. Please note that we cannot delete data if we still have to keep it due to a legal retention period. You can submit your request via We will verify your identity when you send us a request.


If you have a complaint or other questions about your privacy, we will do what we can to resolve these with you. Please inform us via

If however, you believe that we have not been able to assist with your complaint or concern then you have the right to make a complaint to the data protection authority in the Netherlands, which is the Dutch Data Protection Authority.

Links to Other Websites

This website contains links to external internet pages. WWF-NL is not liable for the use or content of internet pages to which a link is included on this website or of internet pages on which a link is included to this website. Our Privacy- and Cookie Statement do not apply to personal data collected and processed from you on or via these external websites. Please read the privacy statement of the site you are visiting.

What are cookies?

On this website we use cookies. A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you. For example, a cookie records the preferences of a visitor, so that the website is automatically adjusted to this on a subsequent visit.

The use of cookies is of great importance for the smooth running of our website, but also cookies of which you do not immediately see the effect are very important. Thanks to the (anonymous) input from visitors, we can improve the use of the website and make it more user-friendly.

Which cookies are used?

This website only uses necessary cookies. WWF-NL uses Google Analytics cookies. Extra privacy-friendly safeguards have been set up for the use of these cookies. WWF-NL has concluded a processing agreement with Google, IP addresses of the users are anonymized, the ‘data sharing’ setting is turned off and no other Google services are used in combination with the Google Analytics cookies. That is why you will find these Google Analytics cookies under “Necessary cookies” in our cookie overview. In the table below you will find an overview of the cookies we use.

We also draw your attention to the following categories of cookies:

  • First party cookies are cookies that are set by the website you are visiting. Only that website can read them. In addition, a website may use third-party services that also set their own cookies, known as Third Party Cookies.
  • Persistent cookies are cookies that are stored on your computer and are not automatically deleted when you close your browser, unlike a session cookie which is deleted when you close your browser.

Permission for the Use of Cookies

Your permission is required for the use of certain cookies. No permission is required for the cookies we use that are strictly necessary.

Enabling and Disabling Cookies

You can set your web browser to accept the storage of cookies only with your consent. For more information, please refer to your browser’s manual. Please note: many websites do not work optimally if the cookies are disabled.

At any time, you can easily block cookies yourself or delete them via your internet browser. You can also set your internet browser so that you receive a message when a cookie is placed. You can also indicate that certain cookies may not be placed. View the help function of your browser for this option. If you delete the cookies in your browser, this may have consequences for the pleasant use of this website.

Please note that if you don’t want any cookies, we cannot guarantee that our website still works well. Some functions of the site may be lost, or you may not be able to visit the website at all.

How you can adjust your settings differs per browser?

Please refer to the help function of your browsing or click on one of the links below to go directly to the manual of your browser.


WWF-NL ensures appropriate organizational, technical, and physical security of its systems, in which your data is stored. In this way we ensure that your data is only accessible to persons who are authorized to do so by virtue of their position and that the data is only used for the purposes for which it was obtained.

Who are we?

WWF-NL, located in (3708 JB) Zeist at Driebergseweg 10, is responsible for the processing of personal data. WWF-NL is part of the global WWF network that is active in more than 100 countries around the world. All rural locations work towards the common mission of creating a future in which people and nature live in harmony.

This privacy statement only applies to the information collected and processed by WWF-NL on the website For any questions you may have, please contact

Changes in the Privacy Statement

We may update this statement at any time to comply with any new developments and changes to data protection or other legislation. If there are more changes to this statement, they will be published on this page.

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